Read the full story at http://www.prweb.com/releases/2008/08/prweb1258264.htm

A new series of pricing strategy podcasts designed to help pricing managers cope with the demands of the economy has been released, it was announced today by Holden Advisors. Each podcast will provide advice to help executives and managers meet their business objectives through improvements in pricing, discounting, and selling value. Podcasts are available for download through the Holden Advisors website or through iTunes. (PRWeb Sep 3, 2008)

Read the full story at http://www.prweb.com/releases/pricing/podcasts/prweb1277584.htm

Ad revenue, the primary source of newspaper income, began sliding two years ago, and as hiring freezes turned to buyouts and then to layoffs, the decline has only accelerated.

On top of long-term changes in the industry, the weak economy is also hurting ad sales, especially in Florida and California, where the severe contraction of the housing markets has cut deeply into real estate ads. Executives at the Hearst Corporation say that one of their biggest papers, The San Francisco Chronicle, is losing $1 million a week.

Over all, ad revenue fell almost 8 percent last year. This year, it is running about 12 percent below that dismal performance, and company reports issued last week suggested a 14 percent to 15 percent decline in May.

"Never in my most bearish dreams six months ago did I think we'd be talking about negative 15 percent numbers against weak comps," said Peter S. Appert, an analyst at Goldman Sachs. "I think the probability is very high that there will be a number of examples of individual newspapers and newspaper companies that fall into a loss position. And I think it's inevitable that there will be closures in this industry, and maybe bankruptcies."