UPSELL FOR FREE
by © Judith Tramayne-Barth
Well you got on the bandwagon, created a website filled with
products yet, month after month the counter on your site
looks like it died from lack of interest.
So what do you do? Climb up on your wagon again and start
putting up road signs all over this internet highway to lead
the customers to your site. Face it, you are sitting in a
cul-de-sac and there will be no walk-in traffic. Even big
business has this same problem. Why do you think they are
spending the big bucks on TV to get their dot coms
recognized?
Most marketers agree these road signs you put on the net
should include something free. It's a proven fact on the
Internet that people do not buy the first time they visit
your site. From experience you will learn, your visitor
will download what you offer free and run. But do you care?
Not in the least because you know you've got a secret
weapon. For instance:
I am an Artist/Author/Sculptor with two websites. There are
at least 150,000 to 1,000,0000 or more art and writer sites
already on the Internet competing for a surfer's attention.
So how do I effectively compete? Easy, I go everywhere I
can get free advertising and tell people about my freebie.
At these free advertising sites, I give just enough
information to entice people to click on my link which takes
them to the specific freebie and not to my home page. Why?
Because their time is valuable and I don't want to annoy
them the first time they visit by making them wade through a
bunch of pages to find my freebie.
Next, I offer my freebie as a download instead of requiring
they read it online. Again, I'm being considerate of their
time and/or the fact they might be paying by the minute for
their Internet access.
Now here's the sneaky part. At the end of my freebie, I
include what I call UPSELL FOR FREE blurb. I just happen
to mention why they might like to make a return visit to my
site. This blurb is short and to the point -- no hard sell.
Plus I tell the person if they liked what I wrote and
feel someone else they know could use the information to
please feel free to pass my freebie on to them.
Thus I have accomplished three things:
1. The most important in my opinion, offered help to others
on the Internet.
2. Used upsell to promote my product at the end of my freebie
and,
3. Enlisted the aid of the people requesting my booklet to
help me in my marketing endeavors by sending my freebie and
upsell messages to even more people.
Remember, free is good, UPSELL FOR FREE is better.
__________________
Judith Tramayne-Barth writes excellent ebooks for her "A Good
Read Art & Book Club" members. They learn how-to make money on
the Internet, market "Smarter Not Harder" and save thousands of
$. Either visit http://www.agoodread.com or request
artandbookclub@sendfree.com to find out how a membership will
benefit you.