Your First Newsletter
by James D. Brausch
http://www.QuitThatJob.com
At this point you may already be making a profit with
your new Internet business. You may be tempted to just
stop at this point. Maybe you want to optimize your
current website (make it so that it makes more money) or
maybe you have figured out that you can make $200/month
with this one web-site, so all you have to do is create
50 more like it of different topics and you can make
$10,000/month.
Of course, you can take either of these paths. I actually
took both and they both lead to their expected
conclusions. However, they never really get to the real
goal... making money 24 hours a day, 7 days a week with
little or no effort.
The reality is that it takes a lot of effort to optimize
your current site to make more money. You can optimize it
to receive more visitors. You can optimize it to make
more money per visitor. Both work. But, both require you
to work. Over time, your work will be undone as vendors
disappear and your competitors get better than you at
getting visitors.
It also takes a lot of work to add new sites. This also
works, but each site you add will be further and further
away from a true passion of yours. Each one will be less
effective than the last. If you have more viable topics
on your list of passions, go back and do the prior steps
for each one. It's worth it. If you want to create sites
outside of your list of passions, go ahead... that works
too. I created about 150 sites before I could quit my job.
For the rest of you, let me share the rest of my path to
freedom. The next important step is to create your own
newsletter. Why? Currently you receive ____ daily
visitors. As I mentioned, it is work to double or triple
that... or is it?
If you have 1,000 daily visitors and you offer a
newsletter, perhaps only 5% will sign up for your
newsletter. That's 100 daily signups to your newsletter
or 700 weekly signups to your newsletter. Let's say each
time you send out a newsletter only 10% of those receiving
your newsletter visit your site from the links in your
newsletter.
OK; that's only 70 extra visitors when you send out your
first newsletter; right? Yes; that's right. But the
following week, it's 140 extra visitors the day you send
out your weekly newsletter. Still not excited about
that? How about 52 weeks (one year) from now. When you
send out your next newsletter, it will bring in another
3,640 visitors. How's that?
A newsletter is a long-term strategy, but one that you
should start very early so you can get these compounding
effects as soon as possible. It sounds like a lot of
work; doesn't it? It really isn't.
First of all, let's define the bare minimum that I
consider a valid newsletter. It's a single article about
the subject of your site (300-700 words) followed by
information telling them how to unsubscribe, subscribe (if
they received it from a friend), etc. If you want to see
the format I recommend, go ahead and sign up for the
newsletter here:
http://www.AtHomeBusinessPortal.com/homebusiness/
I promise you that you'll never receive spam by signing up
for that newsletter. It's just an article about "home
business" every week with information about how to
unsubscribe, etc. You are welcome to follow the exact
format of that newsletter.
Does it still sound like work? Are you thinking that you
can't possibly write a 500 word article every week? You
don't have to. There are dozens of articles on the
Internet with permission to reprint included. All you
have to do is give the author credit and include a link to
their site... and sometimes a brief bio at the end of the
article. To find these articles, just go to Google and
type:
_______ articles reprint
Fill in the blank with the topic of your site. It's that
easy.
How should you send your newsletter? For now, feel free
to just put all the names of your subscribers on the BCC
line and send them using your favorite email program
(Outlook, Eudora, etc.) It is important to use the BCC
line so that you aren't sharing your subscriber's email
addresses with each other. They will get very irritated
if you do that.
The author, James D. Brausch, is the coach and webmaster
of QuitThatJob.com, a site dedicated to providing step-by-
step instructions to start your own profitable Internet
business and Quit That Job! For more info, please visit:
http://www.quitthatjob.com/
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